EMC ROI vs. Digital Ads: Comparing Cost-Per-Impression
Is a digital sign better than Google Ads? We compare the ROI and CPM of on-premise EMC signs against digital marketing channels.
Winning the Attention Economy
While Google Ads CPCs continue to climb, your on-premise digital sign provides thousands of impressions every day for a fixed, one-time cost. See why an EMC is the ultimate ROI machine.
- CPM Comparison: Sign vs. Social Media
- Capturing High-Intent Local Traffic
- Long-Term Asset vs. Daily Budget
- Tax Advantages & Depreciation
ROI Calculator Request
Ask for our custom ROI worksheet to help build the business case for your new digital sign installation.
Authored & Verified by Bret Baker
Founder, Master Sign Craftsman & Sign Association Board Member
Born and raised in Salt Lake City, Bret Baker brings over 40 years of hands-on sign manufacturing, structural engineering, and digital EMC expertise to LED Sign Solutions. Bret is an active member and leader across the Utah Sign Association (USA), Nevada Sign Association (NSA), and the Western States Sign Council (WSSC).
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