Best Practices for Programming Your Outdoor Digital Sign
Tips and tricks for creating high-impact content that stops traffic and drives sales using your Electronic Message Center.
Content That Converts
Keep it simple. Use high-contrast colors, large fonts, and minimal text to ensure your message is readable at highway speeds.
- Rule of Three: 3 words or less per slide
- High Contrast (Yellow on Black)
- Call to Action in Every Message
- Test Visibility from the Road
Scheduling for Success
Use the Easy CMS to target different audiences throughout the day—morning commuters vs. evening shoppers.
Authored & Verified by Bret Baker
Founder, Master Sign Craftsman & Sign Association Board Member
Born and raised in Salt Lake City, Bret Baker brings over 40 years of hands-on sign manufacturing, structural engineering, and digital EMC expertise to LED Sign Solutions. Bret is an active member and leader across the Utah Sign Association (USA), Nevada Sign Association (NSA), and the Western States Sign Council (WSSC).
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