Best Practices for Programming Your Outdoor Digital Sign
Tips and tricks for creating high-impact content that stops traffic and drives sales using your Electronic Message Center.
Content That Converts
Keep it simple. Use high-contrast colors, large fonts, and minimal text to ensure your message is readable at highway speeds.
- Rule of Three: 3 words or less per slide
- High Contrast (Yellow on Black)
- Call to Action in Every Message
- Test Visibility from the Road
Scheduling for Success
Use the Easy CMS to target different audiences throughout the day—morning commuters vs. evening shoppers.
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